About Deirdre

Deirdre McGinn is the founder of StepUpStepIn. She has spent the last 25 years leading teams and individuals through organisational and transformational change.

Deirdre's background is in the Technology Industry working at LinkedIn, IBM and Oracle in a range of senior leadership roles.

Deirdre McGinn smiling

Meet Deirdre

Deirdre is passionate about developing amazing leadership so that leaders feel compelled to create the optimum conditions for people, teams and their organisations to thrive.


Her passion is to facilitate her clients in growing and developing their personal capabilities and achieve a greater sense of personal satisfaction and fulfilment in their work and in their life.

Deirdre now understands more than ever the need to create successful careers that positively impact them, their teams and the organisation. She draws on her extensive wealth of knowledge and experience from her own career.

Qualifications

Professional Diploma Advanced Business & Executive Coaching
UCD Smurfit Executive Development Centre with Distinction

Diploma in "Coaching through Neuroscience" from Coaches Rising

Style Coaching Diploma, Institute of Style Coaching, London with Distinction

B.Sc. (Hons) Applied Computing, University of Ulster, Magee, Co. Derry 2:1 Honours

Affiliate Associations

Deirdre works with esteemed platforms  such as Mentor Her, Women Rising and Coaches Rising.

Mentor Her is a worldwide platform, connecting female Mentors and Mentees around the world to excel careers, launch and grow businesses, help mothers find their balance and help all women feel better about who they are and where they're going.

Over the past few years, I've had the pleasure of collaborating with Katie Doyle, the Founder of Mentor Her. Initially, I joined as a Mentor on the platform, offering guidance and support to aspiring professionals. I've then served as a subject matter expert for their Corporate Programs, leveraging my expertise to enhance the learning and development initiatives aimed at empowering women in the corporate world.

Currently participating in The Neuroscience of Change

Understanding neuroscience revolutionises the coaching process, offering a deeper level of insight and impact. Coaching has the potential to bring about profound transformations in individuals. 

There are those sessions when you see a client’s life change before your eyes. As they break through longstanding barriers, you witness glimpses of their authentic power emerging. They tap into their own wisdom, revealing truths that were previously hidden from them.

In 2022, I had the honour of being selected as one of the inaugural ten coaches worldwide to undergo the Women Rising Journey. This experience equipped me with a comprehensive coaching curriculum and invaluable tools. I am now empowered to guide the women I work with towards making positive changes in their careers, fostering leadership growth, and achieving success in their businesses.

The Women Rising programme is evidence-based in positive psychology and neuroscience, the latest in workforce and gender research, and Rising Journey is unique, tested and powerful at activating real and sustainable change.

Affiliate Associations

Deirdre works with esteemed platforms  such as Mentor Her, Women Rising and Coaches Rising.

Mentor Her logo
Mentor Her is a worldwide platform, connecting female Mentors and Mentees around the world to excel careers, launch and grow businesses, help mothers find their balance and help all women feel better about who they are and where they're going.

Over the past few years, I've had the pleasure of collaborating with Katie Doyle, the Founder of Mentor Her. Initially, I joined as a Mentor on the platform, offering guidance and support to aspiring professionals. I've then served as a subject matter expert for their Corporate Programs, leveraging my expertise to enhance the learning and development initiatives aimed at empowering women in the corporate world.
Coaches Rising logo
Currently participating in The Neuroscience of Change

Understanding neuroscience revolutionises the coaching process, offering a deeper level of insight and impact. Coaching has the potential to bring about profound transformations in individuals. 

There are those sessions when you see a client’s life change before your eyes. As they break through longstanding barriers, you witness glimpses of their authentic power emerging. They tap into their own wisdom, revealing truths that were previously hidden from them.
Women Rising logo
In 2022, I had the honour of being selected as one of the inaugural ten coaches worldwide to undergo the Women Rising Journey. This experience equipped me with a comprehensive coaching curriculum and invaluable tools. I am now empowered to guide the women I work with towards making positive changes in their careers, fostering leadership growth, and achieving success in their businesses.

The Women Rising programme is evidence-based in positive psychology and neuroscience, the latest in workforce and gender research, and Rising Journey is unique, tested and powerful at activating real and sustainable change.

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What Deirdre's Clients say ...

Deirdre and I have been working together for just over 10 months now. I was a little nervous at first as our working relationship started in April when everyone was on lockdown. However, doing these sessions virtually did not affect the impact at all. Deirdre has certainly taken me on a journey with her coaching and advice, I have become a more considerate and thoughtful leader. What I love most about her is she has a style that helps you find your own solution. In the past, I have had coaches who told instead of taught. Her no-nonsense approach works for us both and I am looking forward to working with her in the future to further improve my skills.

Lesley Ronaldson

Sales Director

We were delighted and blown away by the positive impact Deirdre McGinn had on our participants when she was a guest speaker as part of our Leadership Course. Deirdre was so inspiring and uplifting and gave invaluable information on leadership, taking the lead with confidence and creating a virtual presence. She not only gave expert advice but mixed it in with personal stories which made it more relatable and ultimately enjoyable. We could not recommend her more; she is simply outstanding at what she does.

Gráinne O'Neill

National Coordinator for Women in Tennis

Deirdre is one of those people, where once you meet them, you realize, in minutes, how truly valuable they are going to be to you. She is not only an incredible coach & mentor, but also has the credentials & vast experience to back it up. I have been working with Deirdre for over a year now & can confidently say the impact has been profound on a personal and professional level. I am profoundly grateful for her coaching & guidance. I look forward to continuing to work together.

Rachel Cleary

LinkedIn

Deirdre is one of the most effective coaches and agents of change I have encountered in my career to date. Her commitment to enable meaningful discussions and uncover deep insights is an invaluable support when it comes to truly finding the right path forward; and she brings the perfect balance of genuine care and empathy coupled with honest, direct and challenging questions. A fantastic listener, Deidre brings a focus to every session that never fails to capture what is said and unsaid.Highly recommend Deirdre for anyone who is looking to truly step change their career and reach their full potential and goals

JH

EMEA Marketing Manager

Deirdre joined us a guest on our Podcast to talk about the importance of virtual presence and how to build relationships in a digital world. We saw a lot of value in the framework she has developed, especially now that business cannot be done face to face and most of our team members are working remotely. We have hired her to run a companywide workshop, where she shared best practices of virtual presence, the important of deepening virtual relationships and how to build trust in a digital world. Our 150+ team members from our UK & US offices managed to get great actionable insights from the webinar and have been successfully applying the framework in their day-to-day.

Catarina Hoch

VP Global Marketing
Operatix
tor

Deirdre led our Team Building Event in December. Her energy, expertise and knowledge ensured the day was not only full of great learning but brought the team together in a fun and highly motivated way. After a difficult year for everyone, this is exactly what was needed to ensure a strong end to 2020 and a great start to 2021. We are looking forward to continuing this work with Deirdre in 2021.

Mohamed Nada

Head of Direct Programs
Google